How to Make your Games Easier to Find
In today’s crowded gaming world, both game developers and players face a big problem: finding the right games. Imagine being an indie developer who’s worked hard to create something special, only to see it get lost in a flood of new releases. Or think about being a gamer overwhelmed by the sheer number of choices, struggling to find a game you’ll really enjoy. This is the reality of the gaming industry today. The problem isn’t just the number of games but also the lack of good data to help find them. With so many games available online, it’s tough for both players and developers. The main issues are: One big problem is that games are often mislabeled. For example, ‘Spiritfarer’ is a deeply emotional game but is sometimes incorrectly tagged as just a simulation game. This mislabeling can prevent the right players from finding it. Properly categorizing games is crucial for helping players find what they’re interested in. Right now, many games are poorly labeled because there’s no standard system for game genres and themes. Creating a universal classification system could help players discover the games they’ll enjoy and give indie and niche games a better chance to be seen. Metadata—information about game attributes—can greatly improve how games are discovered. Platforms like Steam, PlayStation Network, and Xbox could use detailed metadata to make better recommendations. Instead of just suggesting popular games, they could use metadata to match games with the player’s specific interests or moods. Other industries have successful ways to recommend content: Applying similar methods to games could help players find games based on their current mood or interests. Games that connect emotionally with players—whether they make them excited, relaxed, or nostalgic—tend to be more engaging. By focusing on the emotional impact of games, recommendation systems can suggest games that better match what a player is feeling. Latis Global plays a crucial role in addressing these discoverability challenges. As a dedicated game service company, Latis Global helps developers succeed globally by focusing on several key areas: By focusing on these areas, Latis Global helps developers improve game localization, quality, and marketing. This support not only enhances the discoverability of games but also ensures that they stand out in a crowded market and reach a global audience. To solve the discoverability problem, the gaming industry needs to focus on creating better game classifications, using detailed data, and understanding emotional impact. This will help all games—whether indie or big hits—find the right players and make the gaming world more exciting for everyone.
